Hello. I’m currently on my second unit of the iPhone 16 Plus.
The first one had a significant issue with the screen, as a Genius at the Apple Store pointed out that the brightness was quite poor. After that, I received a replacement.
Today, I decided to visit the Apple Store again to compare my new unit with the display model. I quickly noticed that my phone’s brightness was once again inferior, despite both being set to the same settings.
However, I discovered a setting I hadn’t considered before: Auto Brightness in Accessibility. The display model had this option turned off, while mine was set to on.
The Genius at the store then shared some interesting insight. He mentioned that Apple adjusts the operating system on display models to enhance their visual appeal, making them appear brighter and more vibrant.
I was surprised to hear that, but when I turned off the Auto Brightness feature on my phone, the screen did indeed become more illuminated. However, this raises a concern, as there are warnings regarding battery performance when the brightness is increased.
It’s puzzling why Apple would choose to handle it this way. The Genius explained that he had encountered numerous customers returning due to similar brightness issues, leading to repeated replacements.
His tone was somewhat authoritative, even suggesting that I was fortunate for not having to replace my phone again. What are your thoughts on this situation?