In a recent interview with Tom’s Guide and TechRadar, Craig Federighi, Apple’s software engineering chief, discussed the reasons for the delay in launching a personalized version of Siri. He acknowledged that the initial architecture being developed for these features was inadequate, failing to meet Apple’s high quality standards. As a result, in spring 2025, Apple decided to shift to a second-generation architecture, which had been under consideration, to ensure the personalized Siri features could meet customer expectations. This decision has led to a further delay of around a year.
Despite transitioning to the new architecture, Federighi emphasized that Apple continues to refine the Siri features. Marketing chief Greg Joswiak indicated that the anticipated launch is projected for 2026, likely coinciding with the release of iOS 26.4 in the spring. The delays have sparked dissatisfaction among customers, prompting multiple class action lawsuits against Apple in the U.S. and Canada. These lawsuits are a result of the company’s previous heavy promotion of the personalized Siri features announced at WWDC 2024.
During that presentation, Apple highlighted enhancements in Siri’s ability to understand personal context, awareness of on-screen content, and improved controls tailored to specific applications. Initially, Apple had promised that these new capabilities would arrive within a year. However, it appears that the company may have overestimated its timeline and needed to revisit the drawing board for a more effective solution. As a result, users are now left waiting for these anticipated updates that are designed to improve Siri’s functionality and personalization significantly.
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