Apple’s software development leaders, Craig Federighi and Greg Joswiak, have been actively promoting the company’s innovations following the WWDC 2025 keynote. In a recent interview with *The Wall Street Journal*, they addressed questions about the personalized Siri features introduced during WWDC 2024. Federighi confirmed that a functional version of the updated Siri was indeed in existence when it was showcased at last year’s event.
He emphasized that the demo featured actual working software, powered by a substantial language model and authentic semantic search capabilities. Joswiak further dispelled the misconception that the demonstration was merely a simulation, stating, “No.” Both executives reiterated the reasons for the delay in launching these personalized features.
Issues related to quality and a strategic shift to a newer architecture for Siri have contributed to the postponement. Apple originally unveiled these features to enhance Siri’s ability to grasp a user’s personal context, increase on-screen awareness, and provide more granular controls for specific applications. The capabilities are anticipated to include functionalities like retrieving data regarding a user’s mother’s flight information or meal reservations from Mail and Messages.
Apple has set a target release year for these enhancements in 2026. WWDC 2025 kicked off its keynote today, showcasing a redesigned vision for iOS, iPadOS, and macOS developments. Apple has also introduced significant updates across its platforms, including the new “Liquid Glass” design language.
This redesign aims to unify the aesthetic and functional aspects of Apple’s software, leading to more intuitive user experiences. Overall, the event is generating excitement around new features designed to improve user interactivity, making the iPad more versatile and Mac applications more refined.
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