I am not referring to bugs, as I anticipate those in a beta. What concerns me is the overwhelming dysfunction in the user experience (UX). The multitasking system has become so complicated and unwieldy that it raises serious questions about how this could have passed the approval process.
It seems inevitable that the teams behind these systems were reluctant to launch them, suggesting that pressures from corporate executives drove the decision to push these changes live to satisfy shareholders and analysts. It is my hope that some leaders within the organization can redirect their focus towards prioritizing reliability and ease of use in the user experience. This isn’t about lamenting the past and claiming that Steve Jobs would never have allowed such a decline; rather, it’s an expression of frustration over how far Apple has deviated from the core values that once positioned them among the leading tech companies.
These principles—and the pioneering products they inspired—were not the result of a single individual’s vision. I genuinely believe that Apple has strayed off course. It’s crucial for the company to undertake a significant course correction to mend its fractured organization.
The focus must return to essentials: customer experience, reliability, usability, and functionality. Only by reinforcing these fundamental aspects can Apple hope to regain its former stature in the tech industry.
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