PRESS RELEASE
December 8, 2024
Apple has announced an expansion in the Kingdom of Saudi Arabia, commencing with the launch of its online Apple Store in summer 2025. This new platform will provide customers across the country with access to Apple’s complete range of products, along with dedicated service and support available in Arabic for the first time. In 2026, Apple will begin unveiling several flagship retail locations throughout Saudi Arabia.
These stores will enhance customer engagement with knowledgeable team members to help them find the right products and services. Notably, plans are already underway for a significant retail store in Diriyah, a UNESCO World Heritage site, which is set to be an iconic addition to Apple’s presence in the region. Tim Cook, Apple’s CEO, expressed excitement about the expansion, emphasizing the aim to strengthen relationships with customers.
He highlighted the importance of providing opportunities for individuals to explore their passions and advance their ideas through Apple’s innovative offerings. The retail expansion complements Apple’s previous investments in the region, including the establishment of the first Apple Developer Academy in Riyadh in 2021. This academy, developed in partnership with various local institutions, offers world-class training for aspiring coders, designers, and entrepreneurs focused on preparing them for careers within Saudi Arabia’s burgeoning app economy.
To date, nearly 2,000 students have completed the program and are publishing apps for global audiences. This summer, Apple initiated its first coed Foundation Program, attracting students nationwide for a month-long course centered on the basics of coding and app development, particularly in gaming. Plans are already in place to expand this initiative, with the next cohort scheduled for spring 2025.
Overall, Apple continues to invest in Saudi Arabia, fostering job creation and introducing new technologies that benefit artists, entrepreneurs, small businesses, and commuters alike. With significant investments exceeding 10 billion SAR over the past five years, Apple remains committed to supporting economic growth and enhancing user convenience, such as through the integration of Apple Pay within the newly launched metro system in Riyadh.