According to a recent leak, Apple may be relocating the Apple logo on the back of the iPhone 17 Pro for the first time in six years. This change could be necessary due to the redesigned top camera system, which is expected to span the entire width of the device.
The information comes from the leaker known as “Majin Bu,” who shared a description and an image of the proposed alteration on social media and their personal blog. Majin Bu claims that the logo will move to a position closer to the bottom-center of the iPhone 17 Pro’s rear.
This shift is likely prompted by a full-width camera bar that replaces the current module layout, where both the flash and LiDAR scanner would relocate to the right edge of the device. As the design evolves, the iPhone 17 Pro is anticipated to include a new aluminum frame that almost entirely covers the rear, allowing for a glass cutout below the camera bump, which would accommodate wireless charging.
Centering the logo within this glass cutout appears to be a logical design choice. However, repositioning the Apple logo might lead to confusion for users.
Since the introduction of the iPhone 12, the logo has indicated where to align MagSafe-compatible accessories. The magnets that facilitate this alignment are placed beneath the center of the back panel, directly around the logo.
Accessory manufacturers are already adapting their designs based on this new logo placement, as observed by Majin Bu. He showcased a transparent case featuring a break in the circular MagSafe ring to reveal the relocated Apple logo.
Leaker Sonny Dickson has also supported this rumor with digital schematics, indicating that new accessories will reflect this adjustment. Apple has a history of changing logo positions and designs.
Initially, the logo was higher up on the back of the original iPhone through the iPhone X, with “iPhone” inscribed below. With the iPhone 11, the wordmark was removed and the logo centered for visual balance with the camera bump.
This arrangement has remained consistent in newer models, including the iPhone 16 Pro.
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