If Apple were to release a foldable iPhone, it would represent a significant departure from the core principles established by Steve Jobs that have driven the company’s success. Foldable phones run counter to Apple’s philosophy.
They seem to be the next iteration of netbooks—a gimmick that sacrifices key design elements like durability and aesthetics for a marginal increase in screen size. This potential move would signal a troubling message about the direction of Apple under Tim Cook’s leadership.
It might appear as though the company is struggling to innovate and resorting to creating products akin to the ill-fated Newton. The Apple Vision was the first product that, while not as problematic as a foldable phone, lacked a clear use case and was arguably released too early.
It seemed driven by investor pressure and a perceived need to innovate rather than genuine consumer demand. The notion that Apple would introduce a foldable device is particularly disheartening.
Steve Jobs famously emphasized, “we don’t ship junk.” His commitment to quality was evident when he insisted on using glass screens for the original iPhone after rejecting prototypes with plastic screens. Now, the idea that Apple could charge over $2,000 for a plastic foldable phone feels like a betrayal of the brand’s legacy.
It’s genuinely disappointing to witness Apple gradually abandon the values it once held dear. The slow erosion of its founding principles reflects a concerning trend, suggesting the company may be losing its way in the quest for innovation.
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