Over the years, Apple’s keynote presentations have become less and less captivating. It appears that the company has lost its daring spirit.
I began using a Mac in 1993 and was instantly drawn to it. However, by 1995, the sentiment was that Apple was on the brink of collapse.
During that time, the company was managed by individuals focused on financial metrics rather than innovation or creativity. Their narrow vision nearly led to Apple’s demise until Steve Jobs made his triumphant return.
Today, I fear Apple is making a similar mistake under Tim Cook’s leadership. He seems to lack a visionary approach, prioritizing revenue over innovation.
The fact that so many products have remained stagnant for over a decade is alarming. Even successful devices like the Mac Mini seem like variations of the G4 Cube from 25 years ago, while iOS 26 feels like a retreat rather than a leap forward.
I long for the days when Apple was bold and transformative. This was a company that embraced USB over legacy ports and championed wireless technology before it was mainstream.
They took a hard look at MP3 players and thought they could revolutionize the market. They courageously confronted industry titans like Nokia and BlackBerry, ultimately emerging victorious.
In contrast, Tim Cook lacks the visionary qualities that defined Steve Jobs’ tenure. While he may address some of Steve’s shortcomings, he fails to ignite the same level of innovation, quality, and dedication to user experience.
Without a shift in direction, Apple’s motto may regrettably evolve from “Think Different” to “Rethink Nothing.”
What are your thoughts?
Leave a Reply