Apple has announced a price reduction for its Apple TV, now available for $69 instead of the previous price of $99. CEO Tim Cook revealed this update during the “Spring Forward” media event held in San Francisco. The new pricing applies to the third-generation Apple TV, coinciding with the introduction of HBO Now for Apple TV. However, no new model was unveiled during the event, leaving fans anticipating further announcements.
Rumors of a revamped Apple TV have been circulating for a while, but its launch is expected to be delayed until later this year or beyond. The next generation of the device is anticipated to include an enhanced remote control and a new operating system, complete with a built-in App Store. Additionally, users can expect a redesigned user interface for new apps. In other news, Apple is gearing up to launch its iPhone 17 series in the coming months.
Significant design changes are anticipated for the Pro models, particularly in the rear casing and camera area. New features are also being discussed for residents in select U.S. states, allowing them to store their driver’s licenses or state IDs digitally in the Wallet app for easy access. Meanwhile, regarding Mac updates, Mark Gurman from Bloomberg has indicated that Apple may not refresh any Macs with the latest M5 chips until 2026. This means that updated MacBook Air and Pro models are now expected in the first half of that year.
As the tech world watches closely, the anticipation for the next Apple TV and other upcoming devices continues to grow. Exciting features and innovations are on the horizon, keeping consumers eager for what Apple has planned.
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