Apple has announced updates to its App Store linking rules and fees for developers in the European Union to comply with the Digital Markets Act (DMA). These changes will allow apps distributed through EU storefronts to communicate information about alternative purchasing options for digital goods, such as deals available through websites or other app marketplaces.
Developers can direct customers to access these options either externally or via a web view within the app. Additionally, developers will have the flexibility to create and implement promotional offers within their apps, providing information about subscription pricing and other deals.
Links can be actionable, allowing users to tap, click, or scan them, with no restrictions on the URLs they can use. However, developers opting to promote these offers will need to agree to updated business terms, which include an initial acquisition fee and store services fees.
By January 1, 2026, Apple plans to standardize its business model for all developers in the EU, transitioning from a Core Technology Fee (CTF) to a new Core Technology Commission (CTC). Until then, some developers will be paying the CTC while others continue with the CTF.
Apps that communicate and promote offers for digital goods will be subject to new business terms that impose various fees, depending on the app’s features and the links provided. Additionally, Apple introduced a two-tier store services fee system that differentiates between basic app delivery capabilities and optional advanced features.
Developers using the new External Purchase Link Entitlement will incur specific fees accordingly. They will have to report external transactions for proper commission calculations.
As Apple implements these complex new rules, developers in the EU are urged to familiarize themselves with the updated compliance information. In response to these regulatory changes, Apple indicated its intent to appeal the European Commission’s requirements.
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