Apple has announced its decision to appeal a significant fine of 500 million euros (approximately $570 million) imposed by the European Union for alleged violations of the Digital Markets Act. The company contends that the financial penalty is unprecedented and exceeds what is required by law.
The fine was issued in April due to Apple’s restrictions on app developers, preventing them from informing users about alternative purchasing options available outside the App Store. The European Commission stated that developers should have the freedom to direct customers to outside purchases.
In its appeal, Apple argues that the Commission’s ruling mandates how it operates its App Store, setting confusing terms for developers and adversely affecting users. Apple expressed commitment to presenting factual evidence to the court, emphasizing its intent to avoid further punitive measures.
Additionally, the European Commission instructed Apple to amend its App Store rules or face further penalties. In response, Apple made necessary adjustments in late June, allowing apps distributed through EU storefronts to link to external deals and provide alternative purchasing options that do not rely on Apple’s in-app purchase system.
Furthermore, Apple is restructuring its fee structure within the EU. By January 1, 2026, developers will face a new fee system that includes a Core Technology Commission, an initial acquisition fee, and a store services fee, with the maximum fee now reduced to 20 percent, down from the previous 30 percent.
The new tiered system aims to offer developers varying levels of service and fees, allowing them to choose a plan that fits their needs. Apple intends to challenge the European Commission’s approach, asserting that the definition of steering has been broadened beyond legal requirements, thereby influencing how the company conducts its business.
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