Apple has recently distributed surveys to select Vision Pro users to gather their feedback on various features, accessory usage, and notably, competing devices in the mixed reality and virtual reality spaces. The aim of these surveys is to understand user experiences better and assess the competitive landscape.
The survey included questions focused on several aspects such as screen resolution, fit, and other factors that influence user satisfaction. Participants were also asked about the usefulness of Guest Mode, the Vision Pro iPhone app, and the accessories they use in conjunction with the headset.
Additionally, Apple sought insights into users’ ownership of competing devices, including mixed reality and virtual reality headsets like the Meta Quest 3, Meta Quest Pro, PlayStation VR, Valve Index, and ByteDance Pro. They also inquired about ownership of smart glasses from Meta Ray-Ban, Amazon Echo Frames, and Snapchat Spectacles.
While the PlayStation VR and Meta Quest devices are seen as direct competitors to Vision Pro, Apple currently does not possess a product similar to Meta Ray-Bans or Amazon Echo Frames. However, rumors indicate that Apple is working on developing smart glasses that may resemble the function and form of the Meta Ray-Bans.
According to Apple analyst Ming-Chi Kuo, the anticipated release for these smart glasses is set for 2027, although other sources, such as Bloomberg’s Mark Gurman, suggest a potential launch in 2026. Kuo outlined that the upcoming smart glasses will feature customizable options for frames, voice control, gesture recognition, and audio playback capabilities.
Furthermore, they will include integrated cameras for capturing photos and videos while enhancing user interaction through a built-in AI assistant. Regarding the Vision Pro headset, a revised model could launch this year with an upgraded M5 chip, followed by the “Apple Vision Air” in 2027, which is expected to be lighter and less expensive.
Looking further ahead, Kuo projects a second-generation Vision Pro to arrive in 2028, boasting an overhauled design and improved processing power.
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