Apple has partnered with Fandango to offer a special discount for Apple Pay users purchasing tickets for the upcoming Apple TV+ movie F1. Moviegoers can take advantage of a $10 discount when they buy two or more tickets through Fandango using Apple Pay. To redeem this offer, users need to enter the promo code APPLEPAYTEN during checkout.
However, the discounted tickets are only available until June 29, and quantities are limited, making it a first-come, first-served offer. F1, set to be released on June 27, is based on the Formula One World Championship and features Brad Pitt in the lead role as Sonny Hayes, a once-famed driver who returns to the racing scene as a mentor after a life-altering crash. The film includes appearances from notable 2023 Formula One teams and drivers, including Max Verstappen and Lewis Hamilton, enhancing its authenticity.
Promotion for F1 has been particularly significant, with Apple and distribution partner Warner Bros. Pictures pushing it more than any other Apple TV+ film. The marketing campaign includes ads on platforms like YouTube and social media, including appearances by CEO Tim Cook and Brad Pitt at Apple’s flagship store in New York. Additional promotional efforts have involved unique events and products related to the movie, from special screening events to limited-edition merchandise like a luxury car and themed drinkware.
In an innovative twist, Apple used the iPhone to help film F1, creating a custom camera module that could withstand the extreme conditions of Formula 1 racing. Given that F1 is a sponsor-heavy sport, the film will also showcase various brand placements, featuring notable companies such as KFC and Heineken. This combination of promotional strategies reflects Apple’s significant investment in making F1 a standout release.
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