Apple is encountering increasing opposition from automobile manufacturers regarding CarPlay Ultra, the latest iteration of its CarPlay software system. This upgraded system, which was introduced recently, is intended to provide a more integrated dashboard experience in vehicles. A recent report from the Financial Times indicates that several major automotive brands are reconsidering their previous commitments to embrace this new dashboard technology. Notably, German luxury brands Mercedes-Benz and Audi, along with Volvo, Polestar, and Renault, have distanced themselves from CarPlay Ultra.
This marks a significant shift from Apple’s 2022 announcement, which had initially highlighted 14 automakers, including those now retracting their support as partners for the upcoming software. CarPlay Ultra aims to revolutionize the automotive user experience by controlling the entire dashboard. This system integrates vehicle information—such as temperature, speed, and fuel level—with iPhone applications, offering what Apple describes as “a unified and consistent experience across all the driver’s screens.” However, leading brands like Mercedes-Benz have previously shown hesitance about relinquishing control of dashboard operations to Apple.
Other premium brands echo these concerns, focusing on the importance of maintaining their individual software experiences and revenue channels from in-car services. A Renault executive was quoted expressing frustration with Apple’s attempts to dominate vehicle systems, stating, “Don’t try to invade our own systems.” While some manufacturers like Jaguar Land Rover are still assessing the CarPlay Ultra, others such as Ford and Nissan have not publicly shared their plans regarding its implementation. Interestingly, BMW has indicated that it plans to integrate standard Apple CarPlay into its new models, but will not adopt CarPlay Ultra.
Meanwhile, Audi has stated its intention to prioritize a customized digital experience for drivers, opting out of the ultra version. Despite these setbacks, Apple maintains that it is actively collaborating with automotive partners to implement CarPlay Ultra, assuring that more car manufacturers will join soon. The company emphasizes the value of integrating the capabilities of iPhone with the automotive experience, while acknowledging that this process requires time.
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